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The monetization promise and pitfalls of Pokémon Go

Por um escritor misterioso

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Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money.
The monetization promise and pitfalls of Pokémon Go
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