Descrição
High prices make wealthy people feel entitled to unsustainable goods
Keypaper marketing pricing - The Price Entitlement Effect: When and Why High Price Entitles - Studocu
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
Table of Contents: May 2022 - Network for Business Sustainability (NBS)
Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals
Frontiers The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study
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por adulto (o preço varia de acordo com o tamanho do grupo)
