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What is a good-click-through rate? Studies show the average CTR is less than 2%. Learn how to improve yours!
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://images.klipfolio.com/website/public/c07f4ca5-ce37-4560-a489-b562cc28cdb4/Click-to-Open%20Rate%20(CTOR).png)
What Is Click-to-Open Rate (CTOR)?
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://firstpagesage.com/wp-content/uploads/ctr-by-position-tn-2023.png)
Google Click-Through Rates (CTRs) by Ranking Position in 2024
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://www.smartinsights.com/wp-content/uploads/2022/11/2023-01-23_09-42-52.png)
2023 Email marketing statistics compilation including open rates
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://www.smartinsights.com/wp-content/uploads/2023/02/CTR-for-paid-search-ads-2.png)
2023 average ad click through rates (CTRs) for paid search
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://static.semrush.com/blog/uploads/media/37/c5/37c5f98acfa11a3545bb8ed966102508/4GfYuBAaUKcYXm0syTcCub4_YwlHbFbjtRC7BZ24aisNxJKTVqqpIpmK8FseW_Afg5xUohGf-AFFLJJpb5aRb2EG20PzixQ2GOt9TqL8ym9UUUE9rrqtsdjk0YbrGxqSDlFGltidFSIZ6GI4tojAeeM.jpeg)
Click-Through Rate (CTR): Definition, Formula, and Tips
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://www.tatango.com/wp-content/uploads/2015/01/SMS-Marketing-Click-Through-Rate.png)
The Average SMS Marketing Click-Through Rate
![What's a Good Click-Through Rate (CTR)? [2023 Data]](https://firstpagesage.com/wp-content/uploads/Average-Paid-and-Organic-CTRs-by-Industry.png)
Clickthrough Rates (CTRs) by Industry: 2024 Report - First Page Sage
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